[give your Amazon account number here] which was suspended for
[state the reason for the suspension, an example follows]. We had an initial suspension in February due to a high return rate, and at the time were testing and trying to see what the best merchandise mix would be for us on Amazon as well as some of our inventory sources. At that time we had set a March 1
st launch date to put our full line onto Amazon using Inventory Source to have more automated control over our inventory listings, but we had to change our plans soon after.Our feedback rating was going up, and our return rate had gone down, and it looked as though everything was heading in the correct direction. Then, we received two A-Z claims in a 24 hour period and we were permanently removed from Amazon. Even though we had POD’s on both items, we gave instant refunds, and that was before we knew of the removal from the Amazon Marketplace. We suspended the Amazon launch at that time to further fix any problems there might be.
Some of our key improvements we made:
(Include detailed points for steps you have taken. Show you have reviewed the policies and implemented several review steps with your team to assess your newest items and have invested in an automated inventory management system…which is us….to better control the items which list and how they update based on the specific Amazon policies. Let them know you have gone through your UPCs to better match ASINs or have filtered any duplicate UPCs or case/pack items causing the issues in the past. You can also show you have reduced some brands or categories which had more of a data quality issue. Just show specific examples of things you have learned and controls you have put in place to clean up your current catalog and to prevent new issues or to improve your customer service.)
(If you have had a good seller rating on eBay, Pricegrabber, or other markets you can mention those details ideally where they can also look you up to see your ratings and then add that you know you can do the same or even better if given the chance with Amazon.) I personally have had great success in Amazon in the past.
We should have not opened with Amazon until we had a chance to implement the above plan, and I apologize for the mistakes that we made due to our early launch. I was anxious to get started on Amazon with our newest product lines and brands as we researched them for the best possible selling outcome, and so I started selling before our integration with the Inventory Source Inventory Management platform was fully applied to my account, especially with all of the tools and features made available now on my account to better manage our inventory. This was a tough lesson for us to learn and I understand this was a great error of judgment on my part.
With the improvements we have made, we know we can still be an asset to the Amazon Marketplace, and we are pleading for a final chance. We are happy to provide more details on any of the points noted above via phone or email. We are open to any thoughts and feedback as well based on your recommendations so we can rebuild your trust for our account as well.
Thank You For Your Consideration,
(Give your name, phone, email and your Amazon Seller Name or ID)